Koninklijke Horeca Nederland
From buzzword to the shop floor.
What can AI actually do for a hospitality business? We answered that question over two years, in more than twenty trainings, keynotes and inspiration sessions for KHN members, across the Netherlands.
The question.
KHN represents thousands of hospitality entrepreneurs, from one-person businesses to chains. Few of them have an IT department or time to dig into new technology. AI was on the agenda, but hardly anyone knew where to start. So KHN was not after an exploration. It wanted sessions members could act on right away.
Our approach.
We didn't start with the technology, but with an owner's day. Staff scheduling, purchasing, reservations, reviews, social posts that never get written. From that daily reality, each session showed what AI does and doesn't do for them.
What we did:
- On-site training for hospitality members across the Netherlands
- Keynotes and inspiration sessions at member meetings and conferences
- More than twenty sessions in two years
- Always aimed at adoption: not just understanding it, but actually using it
We were clear about the limits too: what goes wrong, where to be careful with guest data, and which tasks you should keep doing yourself.
What it delivered.
Owners who leave saying not ‘interesting’ but ‘I am trying this tomorrow’. An industry where AI is no longer a separate topic, but part of how you run your business.
“CribConnects AI turned AI from a buzzword into concrete, workable steps for our members.”
Eveline Doornhegge, Koninklijke Horeca Nederland
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